I have been a freelance illustrator & designer for a number of years, working initially as a food illustrator for editorial & book publishing and packaging design, for many major brands. My work has been used regularly to illustrate cookery columns for magazines such as Country Living & Good Housekeeping. Other commissions have included tea packaging for Waitrose, toiletries for Marks & Spencer, menus for British Airways, wine labels for Asda & watercolour press ads for Timotei shampoo. Recently, I have illustrated articles in Breathe and Teen Breathe on the subject of climate change & protecting our planet, a subject close to my heart.

I was a partner and designer for a greeting card company that I founded with worldwide distribution, supplying stores such as John Lewis, Paperchase, Fortnum & Mason and Waterstones in the UK. A great foodie commission was to paint delicious ingredients for The Selfridges Food Hall brochure. A very different subject matter but equally inspiring was a commission for the book 'Angels' this led me on a journey that ended at Lambeth Palace where my paintings were exhibited. Since then I have worked as a freelance designer/illustrator for stores such as Whittard of Chelsea, Paperchase & packaging companies designing ranges of everyday and seasonal stationery & homeware. I am happy to work in a range of styles using traditional and digital media, including making GIFS in Photoshop.


My work is diverse in subject matter and technique, the common thread that runs through it is a love of colour, textures and layers. Perhaps one of my favourite jobs to date was a commission to travel around the Greek Islands painting landscapes and food. 

I live in Bath UK with my husband and three children. 

I have a keen interest in encouraging creativity in education and have worked for some years as an Artist in Residence on projects within Reception classes. Recently, I helped run a series of four creative workshops at The Barbican London.

Clients include: The Folio Society, Lion Hudson, Octopus Publishing, Pavillion Books, Penguin, The BBC, Conran Design, Fitch & Co., J.Walter Thompson, Lewis Moberly, Michael Peters & Partners, British Airways, Interiors Magazine, Country Living, Good Housekeeping, Homes & Gardens, The Sunday Telegraph, The Sunday Times, Teen Breathe, Breathe, Waitrose, Asda, Sainsbury's, Next, Boots, Marks & Spencer & Selfridges. 

PDF CV available upon request.  ©Lou Baker Smith 2019


“Lou Baker Smith’s images have an inimitable wistful quality that we can’t get enough of. The moments of what we’ll call “slow living” that she captures so eloquently in her scenery– a pot of geraniums, a vase of ranunculi, a lemon on a cutting board– remind us of the most exquisite subtle moments in our own travels: smelling fresh produce at a local market, or treating oneself to a bouquet (ideally foraged from some sort of Edenic oasis in the Cyclades). We also love the delicate color palettes of Smith’s cards and the ways in which they are layered to create texture while maximizing emotional impact– lovely!”

Molly Beauchemin (Editor-in-Chief.) GARDEN COLLAGE MAGAZINE

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